If you were to ask people in a quick survey what is the one thing that they check every single day, the answer would be their email and they check it for work related messages and so it makes perfect sense that if there is another email there, that they are going to open it and read it. This is why using email marketing is an excellent way to reach out to your current customer base and to potential customers as well. There are many marketing options out there when it comes to your business, but it is important not to forget the methods that have been working for many years and continue to work even today.
This is why many of the top businesses use effective Email broadcasting in Australia because it is part and parcel of their content marketing and it is bringing them great success. There have been many surveys indicating that people born since the year 2000 enjoy receiving any kind of communication via their email account.
Top 3 Benefits of Email Marketing
Due to the fact that email accounts are generally given up for free, there is a high likelihood that your message will definitely be received. If you’re still not sold on the benefits of email marketing for your business then maybe the following benefits can convince you why it is a very effective marketing tool.
1. Customization of Campaigns
People know and understand that literally millions of emails are sent out every day from businesses all across the world. The one thing about making an email personal is adding the person’s name. Believe it or not, but the vast majority of people who receive a marketing email that begins with their name are more likely to read it and to check out the offer that is being given.
2. You can Conduct Surveys
Rather than have to pay an external service provider to do a survey for you, it is quite possible to send out an email asking customers why they purchased from you in the past and will they continue to purchase from you in the future. This is a great way to figure out if you’re spending your marketing money wisely.
3. It Increases Your Sales
The statistics are in and many marketing firms have said that the highest tool that gives them the best return on investment is email marketing. When people go searching on any e-commerce site, sometimes they put things in their shopping cart and then forget about them. That’s the wonderful thing about email marketing because you can send reminders to customers that the item is still there and maybe you can offer them a further 5 to 10% of the price.
It is essential for any modern business to be able to communicate with its target demographic on a regular basis and this is why email marketing is so effective. Customers have shown an interest in your products and services in the past and this is why you have picked them to receive one of your emails. It’s likely then that they will be happy to receive them and they will enjoy reading them.
